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Marketing : analiza, planowanie, wdrażanie i kontrola / Philip Kotler ; [tł. z ang.]. - [Wyd. 5]. - Warszawa : Gebethner i Ska, cop. 1994. - XXX, 743, [1] s. : rys., wykr. ; 27 cm.
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Notes:
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Oryg. : "Marketing management : analysis, planning, implementation and control" 1994.
Bibliography, etc. note
Indeksy.
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